My group and I started researching 2 record companies, Columbia and RCA Records, and we chose two R&B artists from each company. I reaserched Doja Cat while my other group members did Beyonce, SZA, and Tyler The Creator. The research had to include digital and non-digital marketing and distribution techniques, the artist's brand, and target audience. This research helped me understand the different approaches in marketing strategies by artists.
When we were done with our research, we decided to schedule checkpoints to be as productive as possible. We needed a lot to get done: A presentation, flim a music video, and record a short blog of our process. My group and I decided to try and film on Sunday and get it over with. We chose the song Coming Home originally sung by Leon Bridges.
After choosing our song, we decided to create a storyboard of how we wanted to fill the video. We chose to do a combination of promotional and storytelling, this allowed to create a specific mood for the video while introducing the band members.
We are a week from the project due date and we have to edit the music video and finish the presentation. According to our schedule, we're on the right track and should be done by friday.
